Curated from inception to execution the re-brand of Blushes to The Blushes Collective as part of an overarching growth strategy.

Successfully wrote and co-pitched a brand and growth strategy to L’Oréal to win a Growth and Acquisition Contract.

Recruited and implemented new brand and marketing strategies to include Press and Awards, SEO and PPC.

Rebranded and launched industry leading training academy training stylists in 6 months not 3 years.

Consistently generated a quarterly marketing strategy to address the individual sales needs of 6 salons, whilst driving group brand awareness, that resulted in record new client numbers.

Identified the opportunity to implement an online gift card functionality resulting in a £12,000 increase in Black Friday revenue YOY.

Effectively implemented a 3-month ‘turnaround plan’ to drive new client numbers.

Built and managed a monthly communications plan in line with the quarterly strategy to include social media, email, blog, SEO and PPC.

Successfully planned, briefed and executed multiple photoshoots to include Bridal, Fashion and Brand.

Copy wrote press releases and features for industry publications; Hairdressers Journal, Salon Magazine and Creative Head Magazine.

Created the ‘Guest Artist’ content series during lockdown creating a shift in awareness and engagement despite the business being closed and to support local businesses by collaborating on content across marketing channels.

Generated the submission to win ‘Fellowship of British Hairdressing Salon Group of the Year 2021’ demonstrating new brand positioning, business and environmental innovations.

Wrote press features for industry leading publications; Hairdressers Journal, Salon Magazine and Creative Head Magazine.

Successfully managed and executed the launch of 3 brand new salons to the collective in Cirencester, Oxford and Solihull.

Sought out and developed Business Partnerships to successfully drive corporate New Client numbers whilst providing the team with Blushes Benefits.

Originated and co-ordinated the Big Blushes Ramble fundraising campaign. A companywide fundraising and wellbeing initiative to keep our teams moving during lockdown by walking 1000 miles in one week to raise £1000 for FareShare UK