turning WISHFUL THINKING INTO BRANd MAGIC

Welcome to my little corner of the brand and marketing universe.

It’s a place where big ideas, messy notes and late night “what if we tried this?” moments become a reality. I’m someone who’s always loved the feeling of beginnings, when an idea first takes shape powered by that energising flicker of excitement. That’s what I chase with brands. That moment when a business finds its heartbeat.

A strong brand doesn’t just make you memorable. It builds trust, drives loyalty and directly impacts your bottom line. Done well, it’s the difference between a business that blends in and one that people come back to time and again. That’s why I created Brand Geenie, to help passionate founders and emerging businesses take their vision and translate it into something that feels powerful, purposeful and completely their own. When I collaborate with a client, I want to work with people who genuinely care about what they’re building. So if that isn’t you, we’re probably not the right fit for each other.

I’m looking for founders with a clear sense of what they stand for, who deeply care about their craft and customers.

I don’t do it alone either. I work alongside a collective of incredibly talented freelancers, from designers and copywriters to photographers and marketers. I curate the right mix of expertise for each client to bring brands to life from every angle. Think of me as your brand strategist and guide, assembling a dream team to make things happen.

Ultimately, connection and community are at the heart of everything I do. It’s why I also organise meetups for founders and freelancers, along with regular co-working mornings, creating space for people to come together, collaborate, and share ideas. Business can be lonely, particularly with the rise in remote working, but it really doesn’t have to be.

When I’m not building brands, you’ll find me exploring food and hospitality experiences, playing hockey or reading. My dog (Ottie) is my daily co-worker and travel buddy, and there’s almost always a black coffee and pain au chocolat nearby.

Brand Geenie isn’t just me, it’s a space where creativity, collaboration and connection collide.

If any of this resonates, then we’ll probably get on like a house on fire. So let’s chat!