I’ve always been hooked on the magic of authentic storytelling. The kind that stops you in your tracks and makes you feel something. For me, there’s nothing better than the moment a carefully crafted brand story comes to life. You just know other people will feel it too.

With over a decade of experience in service-based industries, from hospitality and retail to fitness, hair, and beauty, I’ve seen firsthand how the power of brand can completely transform a business. Too often, it’s underestimated, treated like a “nice-to-have.” But in reality, brand is the heartbeat of everything you do.

It shapes every decision, every customer experience, and every stage of growth.

That’s why I created Brand Geenie, to help passionate founders take their vision and translate it into something that feels powerful, purposeful and completely their own.

When I collaborate with a client, I want to work with people who genuinely care about what they’re building. Founders with a clear sense of what they stand for, who deeply care about their craft and customers.

I don’t do it alone either. I work alongside a collective of incredibly talented freelancers, from designers and copywriters to photographers and marketers, I curate the right mix of expertise to bring brands to life from every angle. Think of me as your brand strategist and guide, assembling the dream team to make things happen.

Connection and community are at the heart of everything I do. It’s why I also organise meetups for founders and freelancers, along with regular co-working mornings, creating space for people to come together, collaborate, and share ideas. Business can be lonely, but it doesn’t have to be.

When I’m not building brands, you’ll find me exploring food and hospitality experiences (catch my foodie antics over on SCOFF, a side project born from my love of bringing people together over incredible meals). My dog is my daily co-worker and travel buddy, and there’s almost always a coffee and pastry in hand.

Brand Geenie isn’t just me, it’s a space where creativity, collaboration and connection collide. A collective of thinkers and doers building brands that don’t just look good, but feel good. For you, your team, and your customers.