cook + connect
Fade Projects.
A brand identity and positioning project for a start-up offering fire cooking classes and feasting.
As purveyors of a slower and more connected life, the team behind Fade Projects have lived, worked, travelled and cooked with fire all over the world. We took their knowledge gained and burning passion to embody a more conscious lifestyle, and carefully crafted into a foodie brand that people can share with friends and family for years to come.
Brand Geenie’s
big moments
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Our Brand Positioning workshop explores a Brand down to its very core and establishes how the brand will occupy the minds of customers and how it will be distinguished from the rest of the market.
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We worked with freelance graphic designer Katy, from IMK Studios, to develop the brand design elements.
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We spent two days living the Fade Projects lifestyle in Cornwall, setting up camp at Kudhva. We stayed and shot everything in The Danish Cabin which is a 1:3 replica of their iconic Engine House that sits above a waterfall, tucked away amidst the woods.
Son of William (Matt Williamson) took the incredible shots that’ll you’ll see all over socials and the website.
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One of Gee’s favourite parts, storytelling the old school way. Through the brand positioning process and website build, we put together all of the copy to best represents and explain Fade Projects.
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As part of our Brand Identity Start-Up service, we implement all of the strategic thinking and storytelling that’s been created across a beautifully designed website.
