Is AI taking over from human copywriters?
“AI copywriting is an interesting development in the field of copywriting, but it is not likely to take over human copywriters anytime soon.
AI can be great for automating certain tasks, such as creating keyword-rich content, but it cannot match the creativity and originality that a human copywriter can bring to a project.
AI copywriting is best used to complement human copywriting, as it can help to speed up the process and make it more efficient. In the end, it's up to the copywriter to decide how to best use AI in their projects.”
So…all of the above was actually written by AI.
And perhaps the robots are purposefully leading me into a false sense of security but I’m inclined to agree with the points made. I was recently asked by a client what I thought about AI copywriting and was I worried about my job. It’s an interesting topic of conversation, particularly for someone who loves to write and offers copywriting as a service but I think there are arguments for and against AI copywriting, so here are my thoughts below:
Why AI copywriting tools work…
In my opinion, the biggest benefits are that it can save you time and money. AI copywriting tools are easily accessible (I used Canva for the above but there are TONNES out there) and it means you’re able to quickly generate copy that can be used for a variety of marketing needs such as website landing pages, blogs, social media posts, email copy, products descriptions etc. That’s a lot of content created in a very short space of time.
The other benefit I can see is that your AI copy will be free of grammatical and spelling errors. As a freelancer or small business, your resource is likely to be limited and if on top of that, you aren’t great at spelling and grammar, then this would be an incredibly useful tool.
Overall, the efficiency, quality and low cost is the most appealing factors but there IS a flip side to this Sci-Fi fantasy…
Why AI copywriting tools don’t work…
You can see that the AI copy above isn’t particularly creative, it’s flatline and DOES read as robotic. If I was to tweak the copy above, I’d begin by shortening words like ‘it is not’ to ‘it’s not’ as this creates a much smoother flow to each sentence.
*Top, top tip for copywriting: read the finished copy out loud.
We all have a little voice in our head that speaks what we’re reading. So by saying your work out loud, you’ll quickly see where the resistance to a flowing piece of work sits. More likely than not, it’s in the small words that can be shortened together. The less staccato the better.
Much like the AI from Canva wrote above, it’s the nuance of language and the ‘human touch’ where AI generated copy falls down. Think about your favourite author or columnist. Now think about their distinctive style and take on specific topics. That tone that you connect with and love is uniquely human.
That’s the reason I don’t feel worried about AI taking over from human copywriters.
My conclusion…
It’s quick. It’s easy. It spells well.
But above all, the lack of creativity and emotion will make excellent writers even more in demand.